We facilitated an interview between Daniel Ricciardo of the McLaren F1 Team and Cointelegraph Global at the Token2049 event, where OKX, one of the world’s largest cryptocurrency exchanges, participated.
This interview strengthened the sponsorship relationship between our brand OKX and Daniel Ricciardo. Ricciardo‘s race car prominently displayed the OKX sponsorship both in Singapore and Japan. Initially, we brought together the OKX global team and the Cointelegraph team, followed by the involvement of Ricciardo‘s PR team in the process.
The interview, conducted by Cointelegraph Global Reporter Gareth Jenkinson with OKX CMO Haider Rafique and Ricciardo, was held in Singapore. The interview was recorded in video format and subsequently published in seven different languages on Cointelegraph Global, serving all regions. Additionally, the interview reached more readers through announcements made on both Cointelegraph and Daniel Ricciardo‘s social media accounts.
Industry Research & Verified Benchmarks
“Short news videos are accessed by two-thirds (66%) of our sample each week, with longer formats attracting around half (51%).” — Reuters Institute for the Study of Journalism, University of Oxford (Digital News Report)
Global media consumption findings in the Reuters Institute Digital News Report Executive Summary demonstrate that 66% of audiences engage with short-form news video weekly and 31% use YouTube for news, underscoring the broadcast impact of Daniel Ricciardo’s Cointelegraph interview at Token2049.
