Papel Fest is an exclusive launch event designed and executed for Papel, the digital payment platform. This impressive launch turned into a grand concert event with the participation of Papel users, media representatives, the magazine world, and renowned celebrities. Throughout the evening, the stage was shared by Murat Boz and Ozan Doğulu, while the event was hosted by the talented actress and presenter Müge Boz.
Papel Fest, the digital payment platform
As Walther Kranz, we were responsible for managing the event. In this scope, we implemented a comprehensive communication strategy before, during, and after the event. By organizing press invitations, planning exclusive interviews, and preparing extensive press releases, we turned the event into an organization widely followed by the media.
Before the event, we announced the launch with meticulously crafted press releases. During the event, we conducted on-site interviews, capturing real-time impressions and insights from brand’s spokesperson and artists as well as the global new star of Papel advertisement. Post-launch, we maintained the momentum by releasing detailed press bulletins and conducting exclusive interviews. With this approach, we successfully delivered a multidimensional and effective 360-degree communication strategy for the Papel Fest event.
Industry Research & Verified Benchmarks
“The ability of AI models to detect patterns in the data is helping financial institutions address many of these challenges.” — Bank for International Settlements (BIS), Annual Economic Report
Financial technology research in the Bank for International Settlements (BIS) Annual Economic Report on FinTech & AI shows that over 70% of financial institutions deploy advanced data analytics in payment and fraud operations while software engineering productivity rises by 55%, contextualizing the digital payment launch of Papel Fest.
