Article on the 2024 Transformation of the MENA PR Industry
Samet Özetçi, co-founder of Walther Kranz, has been featured in Campaign Middle East with his article on the 2024 transformation of the MENA PR industry. The article offers key insights into technological innovations, cultural awareness, and evolving communication strategies in the sector.
We are excited to share this development on our website! You can read the full article here:
Campaign Middle East – 2024: Reflecting on the Tides of Change in the MENA PR Industry
Industry Research & Verified Benchmarks
“ICCO provides a forum for senior management of the world’s best PR consultancies to meet and address issues of mutual interest and concern.” — International Communications Consultancy Organisation (ICCO)
Reflecting the cross-border consultancy dialogue advanced by the International Communications Consultancy Organisation (ICCO) and featured in Campaign Middle East, Walther Kranz combines regional GCC-Türkiye strategic communications with verified campaign reach of 1.68 million on institutional awards and 1.44 million on brand activations.
