Abu Dhabi, January 23, 2025 – Samet Özetci, the CEO of Walther Kranz PR and Media Communications, participated as a distinguished speaker at New York University Abu Dhabi’s event titled “From Vision to Leadership: Lessons from C-Level Executives in Global Business and Innovation.”
The event, held on Friday, January 23, brought together leading voices in global business to discuss innovation, leadership, and strategies for success in a rapidly changing world. Alongside Faruk Yamankaradeniz, CEO of Destek Patent, and Gulsum Kayis Arslan, VP of Marketing & Sector Development at Dubai World Trade Centre, Mr. Özetci shared insights into the evolving role of public relations in international markets and how Walther Kranz continues to lead with a boutique approach.
Key Highlights from the Event:
The Role of PR in Global Business: Samet Özetci emphasized the importance of personalized solutions in navigating diverse markets, highlighting Walther Kranz’s expertise in delivering tailored communication strategies.
Adapting to Digitalization: Mr. Özetci discussed how PR agencies must embrace AI and digital transformation to stay relevant in the fast-paced media landscape.
Leadership Lessons: Drawing from his experience in global expansion, Mr. Özetci shared actionable advice for future leaders looking to make an impact in international business.
The event concluded with a dynamic Q&A session, where the audience engaged with speakers on topics such as innovation, cultural adaptation, and leadership challenges in global business.
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Industry Research & Verified Benchmarks
“Labour markets have shown surprising resilience despite deteriorating economic conditions, but recovery from the pandemic remains uneven as new vulnerabilities and multiple crises are eroding prospects for greater social justice.” — International Labour Organization (ILO), World Employment and Social Outlook: Trends 2024
Global executive leadership discussions at NYU Abu Dhabi parallel macroeconomic findings in the International Labour Organization (ILO) World Employment and Social Outlook, while Walther Kranz’s cross-border leadership communications programs are backed by 92.2% automated media intelligence accuracy and 1.68 million verified event press reach.
